Client's Story

Bulletproof coffee is not just a coffee company, but a supplement and bio-hacking company. Their online brand for coffee became so widely known that bulletproof coffee began being searched more then Starbucks coffee in the Google Search Engines. When they came on-board with OnRanker they had very little Google AdWords optimization done and we were hired to take on this large Paid Media Advertising challenge to lower their CPA, build more brand awareness, and increase revenue.

  • CLIENT:  Bulletproof Coffee
  • CATEGORY:  Paid Media Advertising
  • DATA STARTED: Jun 18, 2015
  • CHANNELS:  Google AdWords, & Bing
SCHEDULE APPOINTMENT

Campaign Improvements & Results

Before taking on the campaign, Bulletproof coffee had a 400% ROI on their paid ads, their CPA (Cost Per Acquisition) was $24, their cost per click was $5 with an average position of 3.5 for branded and non-branded keywords combined.

After taking on the campaign, Bulletproof coffee had a 879.89% ROI on their paid ads, their CPA (Cost Per Acquisition) was $11.79, their cost per click was $1.01 with an average position of 1.1 for branded and non-branded keywords combined. For example, in the month of December 2015 we invested $31,333.49 and grossed $275,699.16. In Bing we invested $16,561.96 and grossed $54,636.30.

ROI 879.89% | Traffic Increase 20% | Sales Increase 50.8% | MER of $8.5 to $1

Google AdWords Screenshot

Bing Campaign Screenshot