Creating a successful Internet marketing campaign may not be a difficult chore if you know your audience; however, it can prove an uphill battle when you examine it from the perspective of return on investment (ROI). Sometimes, digital marketing isn’t just about more traffic; there is more than that. Marketers and website owners need to draw traffic that is targeted, and which can be converted to buyers. ROI is a process that helps website owners and marketers to measure their marketing performance as well as profitability, and apply effective strategies.

When there is increased traffic and the ROI is plummeting, it would mean something isn’t being done right. When the return on investment is not impressive, no matter what kind of effort is put in online marketing campaigns, everything goes to the drain, and it may require a strategic approach to improve it. Having a grip on online marketing ROI will demand that you be patient and put a lot of effort.

Tips on how to improve using SEO keywords

Keywords are the search phrases Internet users enter in search engines to find information they want. The use of keywords, while it may not be the most important thing in SEO, has a big impact on how website owners get visitors. Today, small businesses can use long tail keywords to rank on SERPs.

Although long tail keywords deliver less traffic, they prove to be valuable for the small entities. The big businesses have taken the ranking spot in SERPs using shorter keywords, and it would be difficult for small businesses to compete with such giant companies. Keywords also need to be used effectively without stuffing them. They can appear in title, meta description, and body. They also need to read natural and sparingly spread out through the page.

Using social media to your advantage

Social media can be effective in improving ROI from your Internet marketing strategy. However, it may be time consuming particularly if you do not set the right priorities. Brands should not just focus on followers and fans they get on social medial channels like Twitter, Facebook, Google+, LinkedIn, and Instagram; there are other metrics that are critical in obtaining the desired results and increased return on investment.

Social shares may not be applied to measure effectiveness of a social media campaign, reason being, they may emanate from people who are not your target audience or customers. Social shares could also come from bots. On top of that, people talking negative things about your brand may be part of such social shares.

A few metrics that can help in social media optimization strategy are brand sediments, search volume, as well as lead and conversion growth. Negative sentiments can destroy your brand. Business owners need to have a well thought-out plan to help respond to negative sentiments.

Business owners should measure how website visits, Facebook Likes, Twitter tweets, and other social channel interactions are able to convert to buyers. When use of SEO keywords and social media is intuitively done, coupled with content marketing, it could see increased ROI in Internet marketing.


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