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Social media ROI is a topic that is ardently debated because measuring its effectiveness is not clear-cut compared to other campaigns like AdWords and SEO. It’s quite difficult to determine the revenue a business has generated from Tweets it sent out. Nonetheless, measuring the effectiveness of a social media campaign isn’t beyond your reach. A…
The Internet is the first place most customers go when looking for a service or merchandise. To get your company’s name to the top of most search engines, you must learn to utilize SEO, or Search Engine Optimization. SEO is the process of using keywords, tags, and phrases that will pull your website from the…
The truth of the matter is great ad people know their numbers, and they are out for results that are measurable. Marketers know they will get nowhere if they do not track their numbers. The best part is, great marketers are on top of the world because they know the metric that is the most…
Creating a successful Internet marketing campaign may not be a difficult chore if you know your audience; however, it can prove an uphill battle when you examine it from the perspective of return on investment (ROI). Sometimes, digital marketing isn’t just about more traffic; there is more than that. Marketers and website owners need to…