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Social media ROI is a topic that is ardently debated because measuring its effectiveness is not clear-cut compared to other campaigns like AdWords and SEO. It’s quite difficult to determine the revenue a business has generated from Tweets it sent out. Nonetheless, measuring the effectiveness of a social media campaign isn’t beyond your reach. A…
The Internet is the first place most customers go when looking for a service or merchandise. To get your company’s name to the top of most search engines, you must learn to utilize SEO, or Search Engine Optimization. SEO is the process of using keywords, tags, and phrases that will pull your website from the…
Creating a successful Internet marketing campaign may not be a difficult chore if you know your audience; however, it can prove an uphill battle when you examine it from the perspective of return on investment (ROI). Sometimes, digital marketing isn’t just about more traffic; there is more than that. Marketers and website owners need to…