Social media ROI is a topic that is ardently debated because measuring its effectiveness is not clear-cut compared to other campaigns like AdWords and SEO. It’s quite difficult to determine the revenue a business has generated from Tweets it sent out. Nonetheless, measuring the effectiveness of a social media campaign isn’t beyond your reach. A…

AdWords marketing is getting competitive as more businesses get to know about it, and it’s still one of the most efficient ways to interact with potential clients online. With increase in competition, however, one needs to hone their skills if they want to sustain or increase their market share through this platform. Below are five…

The truth of the matter is great ad people know their numbers, and they are out for results that are measurable. Marketers know they will get nowhere if they do not track their numbers. The best part is, great marketers are on top of the world because they know the metric that is the most…

Creating a successful Internet marketing campaign may not be a difficult chore if you know your audience; however, it can prove an uphill battle when you examine it from the perspective of return on investment (ROI). Sometimes, digital marketing isn’t just about more traffic; there is more than that. Marketers and website owners need to…