AdWords marketing is getting competitive as more businesses get to know about it, and it’s still one of the most efficient ways to interact with potential clients online. With increase in competition, however, one needs to hone their skills if they want to sustain or increase their market share through this platform. Below are five tips for effective AdWords marketing:
1. Make your ads client centered
Any person who is looking for something online looks forward to satisfying their own needs. When carving out titles for your ad, ensure that they are directed towards the clients and their needs rather than to you. For instance, instead of using words like “we”, “us” and other first-person references, use “you” as it indicates that you are more interested in meeting the needs of the audience.
2. Be Different
The whole point of investing in AdWords is to distinguish you from the rest. By putting you on the top of search engine pages, your link becomes more conspicuous and this increases your chances of acquiring traffic. However, there is still need for you to do more in order to emphasize this difference. Try, for instance, to come up with new phrases instead of applying what everyone else is using.
3. Be Geographically Specific
It is important that you define your target market accurately, as this will not only help you to get relevant traffic but will also help you minimize on expenses. Start by defining the geographical region in which your target audience is based. If you are only able to make deliveries to region “A” for example, there is no need for people in regions “B” and “C” to access your ads.
Recently, it has also been discovered that even businesses whose operations extend over a wide area can increase their profits if they break their markets into smaller units and create AdWords that are specific to these units. For example, instead of providing a mobile phone number with the area code, why not use a local number to convince the customer that you are just around the corner?
4. Target profitable Income Brackets
The main advantage of AdWords is that it provides much flexibility when it comes to defining your audience. One area that advertisers rarely focus on is the income bracket. If your ad is interesting, it is bound to attract even those who have no means to promote your business. But this will translate to less return on investments; hence it’s good to weed out the non-performers.
Note that just because a group is in the low income bracket does not mean that they cannot make a potential market, and just because someone earns a lot does not automatically turn them into customers. It all depends on what you are offering.
5. Keep up to date with New Developments
There are many features in AdWords that advertisers tend to ignore, yet they have the ability to improve your sales if you make use of them correctly. An example of this is the countdown timer, which urges the user to act before time runs out. Integrating pictures into AdWords has also been found to work magic.
If you plan to use AdWords as one of your marketing campaigns, you want to ensure that you apply the right techniques and tools. Remember to be different and ensure you know and target your audience properly.
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